Credit Usage Guide

Understanding Credit Allocation

This guide outlines the standard credit usage for various creative tasks and services. The listed credits represent starting points for typical tasks. Actual credit usage may vary depending on the complexity, scope, and level of detail required for each project. For tasks requiring additional customization or advanced execution, the credit usage may increase accordingly.

1. Ideation & Writing

Content Development

6 Cr/Concept

R&D, mood boards.. etc. Depends on level of creativity, complexity and presentation

Creative Writing

12 Cr/Line

Taglines, slogans, and impactful phrases for brand messaging and advertising

Script Writing

4.5 Cr/Page

Comprehensive scripting for videos, website content, or presentations.. etc. Depends on level of creativity and complexity

2. Management & Planning

Account Manager

30 Cr/Month

Point-of-contact for seamless communication and project updates

Project Manager

24 Cr/Project

Oversee timelines, budgets, and deliverables to ensure success

Social Media Manager

22.5 Cr/Month

Strategist to manage and grow social media presence

SEO Plan

7.5 Cr/Month

Search engine optimization plan tailored to brand needs

Live Dashboard

9 Cr/Dashboard

Real-time access to project progress and updates

3. Design & Illustration

Presentation Deck

1.5 Cr/Slide

Custom, professional presentation slide

Social Media Post

1.5 Cr/Design

Unique post designs for targeted social media campaigns

Logo

24 Cr/Logo

Full logo package including various formats for versatile brand usage

Brand Visual Identity

24 Cr/Brand

Typography, color palette, patterns, essential brand elements

Print Item

3 Cr/Items

Design and mockup creation for printed brand materials

Arabic Calligraphy

6 Cr/Design

Custom-designed Arabic calligraphy for visual or brand use

2D Character

12 Cr/Character

Original 2D character designs for animations or illustrations

Custom Illustration

6 Cr/Illustration

Tailored illustrations crafted for unique brand needs

Design Template

6 Cr/Template

Customizable templates for consistent branded content.

Book/ Booklet

4.5 Cr/Page

Like brand book and company profile

UI

6 Cr/Screen

Any screen for mobile apps or web apps

Email/ Email Template

6 Cr/Email

Well-crafted email templates for campaigns or automated responses

Custom Icons

0.75 Cr/Icon

Branded iconography

4. 2D Animation

Character Rig

6 Cr/Character

Custom character rigging and preparation for 2D animation

Style Frames/ Asset Preparation

12 Cr/Minute

Making assets and illustrations ready for animation

Motion Graphics

15 Cr/Minute

2D graphics animation

Frame by Frame

6 Cr/Second

Custom hand-drawn stylized animations

Logo Animation

6 Cr/Logo

Animated logos for a dynamic visual brand presence

5. 3D Work

3D Character

60 Cr/Character

Unique 3D character models for animation or branding

Custom Rig

60 Cr/Rig

Detailed rigging tailored to custom character movements in 3D

Custom Model

15 Cr/Model

High-quality custom 3D models for products, items or environments

Custom Texture

30 Cr/Texture

Texturing services to add realism/style in 3D models

Scene Build

30 Cr/Scene

Developing custom environments

3D Animation

30 Cr/Minute

Animated 3D visuals for product demos or brand storytelling

3D Simulation

15 Cr/Simulation

Realistic 3D simulations of physics, liquids, or particles

Render

0.015 Cr/Frame

High-resolution renders of 3D scenes or models

6. Production

6.1. Equipment

Standard Camera Rental (Sony FX6)

27.75 Cr/Day

High-End Camera Rental (ARRI / RED)

45 Cr/Day

Standard Lens Rental

3 Cr/Day

Specialty Lens Rental

15 Cr/Day

Light Setup Rental

4.5 Cr/Day

Camera Rig/ Mounts Rent

3 Cr/Day

Microphone Rental

3 Cr/Day
6.2. Crew

Director of Photography (DoP)

45 Cr/Day

Camera Operator

22.5 Cr/Day

Gaffer/Lighting Technician

15 Cr/Day

Sound Technician

15 Cr/Day

Production Assistant

7.5 Cr/Day

VFX Supervisor

45 Cr/Day

Art Director

30 Cr/Day

Costume Designer

30 Cr/Day

Makeup Artist

22.5 Cr/Day
6.3. Talent (Actor) & Outfits

Lead Actor

45 Cr/Day

Supporting Actor

30 Cr/Day

Extras

4.5 Cr/Day

Standard Outfits

3 Cr/Day

Custom Designed Outfits

30 Cr/Day
6.4. Studio Rental

Standard Studio

22.5 Cr/Day

Studio Package

145 Cr/Day

Includes a green screen or colored backdrop, teleprompter, camera operator, and lighting setup

6.5. Sound

Recording / VO

7.5 Cr/Minute

Custom SFX

12 Cr/Piece

7. Production

Editing

3 Cr/Minute

Color Grading

3 Cr/Scene

Color correction and grading for consistent visual tone

Compositing

6 Cr/Scene

Layering of visual elements to create cohesive scenes

Sound Design

1.5 Cr/Minute

Sound effects and ambient soundscapes for a complete audio experience

8. Development & Automation

Video Interactivity

1.5 Cr/Minute

Mid-video games and quizzes to improve engagement and learning experience

Process Automation

6 Cr/Flow

Building smart systems to increase efficiency and consistency, helps in mass producing and better tracking and management

Interactive App Demo

6 Cr/Screen

Functional MVPs

Webpage

75 Cr/Sections

Development of simple web page

9. Variable Credit Usage

The items listed below are examples of variable or additional services that may incur extra credit usage depending on your project's unique requirements. The exact credit allocation is determined by the cost and complexity of each item.

Adaptation/ Route
Logistics
Edit Round
Rush Fees
Set Design
Custom AI-Powered Creative Gen Automation
Advanced Motion Control Systems (Camera Robotics)
Asset Licensing
Purchased Props
Location Permits
Hosting Fees
Custom Built Props
Database Setup
Custom Shooting sessions like motion capture
Q&A
Custom Music Composition
Functional Website/ WebApp